Top 3 Reasons Why Homes Don’t Sell
Inexperienced Realtor. All Realtors aren’t made the same. What I hear often is that my realtor has been in the business for 20 years. The problem is that realtors may have 20 years’ experience but sales an average of 5-6 homes a year. With the lack of volume under their belt it is unlikely that they have the finances to afford an efficient marketing campaign, the experience to know what the best list price is to attract the highest offers and the savviness to negotiate to make sure you come out ahead.
Hopeful Marketing. This is attributed to the first possible reason. Since the market is good, a lot of realtors are taking their foot off the gas pedal when it comes to marketing. They’re hoping that if they stick a sign in the yard and send out a few emails that it will just magically sell. That method can work but if it’s your only way to get a home sold then the visibility of the property will be diminished.
Poor List Price Strategy. What I come across sometimes is a poor list price strategy. Either the realtor lists the home too low promising the seller that they will get more, and they don’t. Or they list too high, and the market shows no interest, and the property just sits while other homes in the neighborhood sell. Oftentimes this occurs in one or more of these three ways.
1. The realtor was inexperienced and doesn’t actually know how to appropriately pull comps and explain them to their clients.
2. The realtor essentially is a coward and tells the seller whatever they want to hear in order to get their business. They may know that the home is priced poorly, but they don’t want to risk offending the seller. Or they convince you that they can sell your house for more in order to get the listing over another agent, only to tell you the truth later.
3. The seller tells the realtor how to do their job. In this scenario the seller doesn’t really care about what the agent thinks. They have looked at the Zestimate and have a number in mind they “MUST” have, and they ignore the realtor’s professional opinion. Thus, the home just sits there. The agent is actually at fault for taking a listing they knew they couldn’t sell.
Reviews
Dave provided a more than thorough knowledge of the market.
“Dave provided a more than thorough knowledge of the market, as well as presenting strategies, options and recommendations to maximize our sale. Having an agent take the time to walk through the expectations and timeline of selling a house, from beginning to end, was greatly appreciated.”
— J.L.
His negotiation skills were invaluable and collaborating with him led to an excellent outcome on both ends of the transaction!
“Working with Dave was a pleasure every step of the way. He is knowledgeable, helpful, and let us lead the way throughout the selling and buying process. His negotiation skills were invaluable and collaborating with him led to an excellent outcome on both ends of the transaction. But beyond all that, he is honest, trustworthy, and respectful. I have a stack of his cards ready to pass out to my friends with my glowing recommendation!”
— A.D.
He got us an offer within 24hrs of listing!
“Dave was wonderful to work with. He got us an offer within 24hrs of listing! He helped educate us and manage the deal throughout the whole process. He was professional and updated us as soon as there was any change or new information. I would recommend him to all my friends and family. He gets the job done.”
— M.R.
